Conversions Impressions/Website Visits ⓘ Total number of times your ad or content has been displayed. Click-through-rate (CTR) ⓘ % Percentage of impressions that resulted in a click. Visits/MQL ⓘ MQL = Marketing Qualified Leads Visits to leads ⓘ % A percentage of visits that convert to leads. Visits to leads must be between 0 and 100%. Leads/SQL ⓘ SQL = Sales Qualified Lead Leads to customers ⓘ % A percentage of leads that convert to actual sales. Leads to customers must be between 0 and 100%. Customers ⓘ Total number of customers acquired. Costs Total cost ⓘ £ Total cost incurred for the campaign. Cost per mille or thousand (CPM) ⓘ £ Cost per 1000 impressions. Cost per click (CPC) ⓘ £ Cost per individual click. Cost per lead ⓘ £ Cost incurred to acquire a lead. Cost per customer ⓘ £ Cost incurred to acquire a customer. Revenue Revenue ⓘ £ Total revenue generated. Return on investment (ROI) ⓘ % ROI percentage. Revenue per click ⓘ £ Revenue generated per click. Revenue per lead ⓘ £ Revenue generated per lead. Revenue per customer ⓘ £ Revenue generated per customer. Lifetime value (LTV) No. of orders per customer ⓘ Total number of orders placed by a customer. Customer LTV ⓘ £ Total revenue generated from a customer over their lifetime. Total revenue ⓘ £ Total revenue generated from all customers. Reload Calculator Clear All Changes
