You may have already been told the importance of outreaching to your key influencers, or this may be news to you. Either way, it’s imperative to understand exactly what a key influencer is, and why you need them before putting together your strategy to engage with them.
A key influencer is someone who is active online and followed by your target audience. We are not talking about your competitors here, but instead, individuals who are passionate about the industry your business resides within.
You need to be aware of them and connect with them, as they can tap into the audiences that you have not yet been able to reach, which can help drive leads towards your business and bring visitors to your site. Every industry out there has influencers – you just have to know how to find them. Download the guide to find out how to.