B2B Google Ads Not Delivering? You Need a Structure That Works
If you’re spending money on PPC and still asking “What are we getting from this?”—you’re not alone.
Most B2B companies are running Google Ads that burn through budget with little to show for it. That’s where we come in. We build, track and manage Google Ads campaigns that actually generate qualified leads—not just clicks.
Request your free PPC audit today. No pressure. Just clarity.
Why Most PPC Campaigns Fail
Most agencies run ads. We build campaigns.
The difference? We don’t start with keywords – we start with structure.
Here’s what goes wrong:
- No conversion tracking or meaningful reporting
- Ad spend going to the wrong traffic
- Landing pages that don’t convert
- Campaigns set up with no clear sales outcome
If your PPC campaigns aren’t delivering leads, the problem is not Google.
It’s the setup.
Our Clients
What We Do
We fix broken PPC campaigns for B2B companies. We focus on results you can measure. You’ll see what’s working, what’s not, and where your money is going.
Google Ads strategy tailored to B2B buyers
Landing page design and CRO input
Keyword and negative keyword management
Remarketing and audience building
Real-time reporting that tracks enquiries, not just clicks
Results You Can Measure
9.39% Google Ads conversion rate
69% of all leads from paid search
CPA reduced while lead quality increased
£500k in profit generated from structured campaigns
Why B2B Companies Work With Us
- We’re a Chartered Institute of Marketing-trained team
- We’re based in Scotland and work across Glasgow, Edinburgh and Aberdeen
- We track every lead and tie it back to revenue
- We focus on what drives growth—not vanity metrics
- We act like an extension of your team, not an outsourced black box
Grow. Together.
What’s Included in Your Free PPC Audit
Gain a clear, professional analysis of your advertising performance—no obligations, no hard sells. Just insight that drives better results.
What We Examine
- Campaign and ad group structure, spend allocation, and relevance
- Landing page alignment, conversion flow, and user experience
- Keyword strategy, match types, negative keywords, and targeting logic
- Analytics, tracking setup, attribution modeling, and reporting accuracy
What Clients Say
Spend with purpose. Grow with precision
“Marketing Mavens doubled our leads without increasing our ad spend.”
Tom Stangoe, Managing Director
Scalable design, Measurable performance.
They helped us deliver a site that matched our growth plans and supported our paid campaigns.
Christine Stewart, Marketing Manager
Stop Guessing. Start Seeing Real Results.
If you’re tired of high ad costs and low returns, book a free audit and get answers that make sense.
We’ll show you what to fix and how to make your PPC spend work harder.
