Most visitors aren’t ready to speak to sales or request a quote on first contact with you. That doesn’t mean they are not potentially good leads.
The critical step most companies forget is providing these less-sales-ready leads with a reason to take one step forward from the crowd. That’s where we come in.
We make sure your website visitors don’t leave your website empty-handed or anonymously. We give them a reason to self-identify, to trade their contact and company information in return for valuable content.
As a result, you aren’t missing out on qualified leads who need just a little more hand-holding to venture further down your sales funnel.
You can’t tell which marketing activities are most effective?
We believe that every marketing program should be tied to a metric from the outset. But it’s also important not to emphasise measurement so much that it gets in the way of moving forward.
Too much detail and complexity often leads to analysis paralysis, where you spend too much time analysing the data and too little time using it to evaluate and improve programs.
We will help you identify the metrics that matter most to your business or senior management team — not just the obvious indicators. We work on the KPIs that provide deeper insights that enable continued growth and improvement.
If you are looking to increase the number of lead and enquiries you receive online, we will be happy to help.