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Pricing and Packaging

Our motivation is key to our success: If we grow you, we GROW TOGETHER.

Helping Your Business Get Profit

Marketing Mavens is a results-driven digital marketing agency based in Scotland. We talk the same language as our clients – Business Owners, and work towards one simple goal: Scalable Profit.

Our motivation is key to our success: If we grow you, we GROW TOGETHER.

We help business owners get achievable profit with our results-driven and remarkable digital marketing strategies, which call on website design, SEO, Social Media, Paid Media and Marketing Automation to deliver a measurable return.

We are different from other agencies because we have a unique marketing methodology that is proven to grow your business.

Our unique approach F.A.C.E. (Foundation, Awareness, Conversion and Engagement) ensures that we deliver significant results for our clients through seamless communication and teamwork.

From SEO and content marketing to social media and PPC, Marketing Mavens puts your digital marketing strategy at the core of your future growth.

Some of our clients include:

  • National Trust of Scotland
  • IBM
  • KPMG
  • World Flag Shop
  • Cofficient

Website Packages

Compete
  • Get online quickly with all the essentials you need to get your business going.
  • Perfect for those in a hurry and itching to get started.
  • Once the website is up and running you can easily add and expand as you see fit.
  • Fully bespoke website
  • Google Optimised
  • Fully mobile responsive
  • Free SSL Certificate Included
  • Online payment functionality
Grow
  • Perfect if you need a website that does a bit more
  • Helps you grow
  • Get more leads
  • Sell some products online
  • All features in compete plus
  • Accept payments online
  • Google Analytics
  • Social Media links
  • Unlimited pages
  • Ability to add & edit pages yourself
  • Free SSL Certificate Included
Accelerate
  • Perfect if you need an awesome brand identity and a website to match.
  • You get a fantastic new brand and a shiny new website.
  • Includes all features from compete and grow plus
  • Google Streetview + Maps
  • Complete online store solution
  • Google Analytics, Social Media links
  • Ability to add & edit pages/products yourself
  • Live Chat, Chatbots, CRM software integration
  • Booking system, Social media feed integration
  • Free SSL Certificate Included

Website Design Details

Our design team will create a professional website design which gives your target audience the first impressions you wish to achieve. We will use your branding as a basis for this.

We will start with wireframing and key page design concepts which allows us to plan the underlying structure of the website, before receiving your feedback and input, to then proceed with the full design. We will work closely with you in this process to ensure your requirements are met, while merging our expertise with your industry knowledge to achieve the perfect design.

The design will be fully responsive; and work seamlessly with mobile phones. This eliminates the time-consuming process of zooming in and panning around the page for users, allowing them to find the information they are looking for in a straightforward, effortless way. This means the website can be accessed by the widest possible audience, on their mobile, tablet and desktop devices. With the massive growth in mobile usage, this will provide a key opportunity for you in the coming years where users can easily browse your website on the go.

WordPress CMS gives you the ability to be able to update various aspects of the website in house at the touch of a button. You will be provided with a secure admin area, where you can login and make changes quickly and easily without requiring any knowledge of webdesign/coding.

This can be extended to include as many features as you need. The website will also have our Advanced Search Engine Optimisation feature, which automatically optimises the pages based on their content. This will help with initial indexing for major search engines such as Google. All content is searchable via keyword on the site. Images shall be automatically resized where possible.

Features include:

  • Contact form/Booking form
  • Online contact us form
  • FAQ structured data
  • Add, Remove and Edit Content
  • Upload Images and Documents
  • Add, Remove and Edit News
  • Create and Manage Events and Case studies

Web hosting and email services will be provided as required. Web site reporting and monitoring; statistics on how many people visit your web site are also available if required.

Your warranty and support contract includes Mavens providing technical support, fixing any bugs, security updates and making sure your website works with the latest browsers. This is included in the cost in the first year then it will be £120 every year after.

The website shall be designed and built with SEO in mind to ensure strong keyword rankings and traffic. We have in an inhouse digital marketing team, with SEO Consultants. The website shall be built with the latest best practise guidelines from Google in mind to ensure strong SEO performance.

Marketing Packages

Compete Time: 10 hours a month

Perfect for businesses that are wanting to use marketing to compete.

Designed for businesses that are looking for an initial level of marketing support to build an audience and generate leads.

2 Blogs a month

Email newsletter

On page SEO (5 keywords a month)

SEO backlinks

Technical SEO/crawl management fixes

Full social media management (5 posts per week)

Grow/Scale-Up Time: 20 hours a month

Perfect for businesses that want to scale-up and gain market share in their sector.

Get a higher level of content creation, blogging, marketing automation, SEO and social media support to help you grow your audience and leads

4 Blogs a month

Email newsletter + 1 email campaign

On page SEO (10 keywords a month)

SEO backlinks

Technical SEO/crawl management fixes

Full social media management (5 posts per week) + engagement

PPC – Google Ads or social media advertising

1 lead magnet a month – top of the funnel, middle of the funnel

Additional PPC budget – 25% of monthly management (£300)

SharpSpring License Ulnlimited data and unlimited users (£300 a month)

Accelerate Time: 40 hours a month

Perfect for businesses wanting to lead their industry. Double down on lead generation to help you meet your lead and customer goals. This is a fully integrated high performance marketingto-sales program.

8 Blogs a month

Email newsletter + 1 email campaign

On page SEO (20 keywords a month)

SEO backlinks

Technical SEO/crawl management fixes

Full social media management (10 posts per week) + engagement + social prospecting

PPC – Google Ads and social media advertising + remarketing

2 lead magnets a month – top of the funnel, middle of the funnel and bottom of the funnel

Optimise conversion rate – website calls to action,website content

Sales enablement (case studies, testimonials, price comparison)

Additional PPC budget – 25% of monthly management (£600)

SharpSpring License Ulnlimited data and unlimited users (£300 a month)

Marketing Packages Details

New and refreshing content on your website will have your buyers wanting to come back for more and can produce inbound leads.

  • Not everyone is ready to buy so we will nurture your email list with content written from the blogs.
  • This could be most read blogs, top tips, etc.
  • Email campaigns would be specific content campaigns to get the email list to take action.
  • This will be aimed at middle of the funnel content and bottom of the funnels content such price comparison, free trial – valuable content we have created and the buyer would find useful.
  • These email campaigns could be sent to lists that have been bought/created.
  • These are activities to rank highly on Google.
  • On page – these are the activities that we change on the website meta tags, page titles, page speed, etc.
  • Backlinks – we seek high authority websites within Google that will link to your website. This helps increase rankings and build authority with Google.
  • Technical – as we create more content and build links sometimes links becomes broken or archived. Google doesn’t like broken links and it has a negative effect on rankings so we will monitor and update these.
  • Lead magnet – a piece of content behind a form – could be eBook, report, video, price comparison.
  • This content needs to solve a real problem and add value.
  • Optimise conversion rate – we will change the call to action on the website, change website copy to increase conversion rate.
  • Sales enablement – we will create collateral that will help in the sales process
  • From the content created we will create social media posts and image/assets.
  • Engagement – we will reply to people commenting on posts and engage on other peoples posts to increase engagement and following.
  • Social prospecting – we will find your ideal buyers and prospect and send them content so they become a lead.
  • SEO is one of the best way to get leads but it takes time. We can use PPC/Google Ads to get leads faster and when SEO kicks we will produce more leads.
  • If through our planning meeting we find that social media advertising is better then we will use this instead of Google Ads.
  • Remarketing – when people are on your website and don’t fill out a form our advert will follow them when they visit other website so we can increase PPC conversion.
  • Lead magnet – a piece of content behind a form – could be eBook, report, video, price comparison.
  • This content needs to solve a real problem and add value.
  • Optimise conversion rate – we will change the call to action on the website, change website copy to increase conversion rate.
  • Sales enablement – we will create collateral that will help in the sales process.

Marketing Automation Features

Behavior-Based Email

Blog Builder

Dynamic Form Builder

Campaign Tracking

SharpSpring Social

Reporting & Analytics

Dynamic Landing Pages

CRM & Sales Automation

Anonymous Visitor ID

Customer Satisfaction Survey

In a recent customer satisfaction survey, overwhelmingly the measures and metrics show that Marketing Mavens is providing an excellent service, which is being well received by our clients and is delivering strong results for their business. With a Net Promoter score of 50 clients would highly recommend us.

93%
OVERALL CLIENT SATISFACTION
100%
SATISFACTION WITH HELPFULNESS
100%
SATISFACTION WITH COMMUNICATION
93%
SATISFACTION WITH RESPONSIVENESS
86%
SATISFACTION WITH SERVICE QUALITY
64%
SATISFACTION WITH VALUE FOR MONEY

Meet the Team

Mark Connolly

Managing Director

Mark Connolly

Chartered Marketer & Managing Director

Augustijn van Gaalen

Senior Content Creator

Augustijn van Gaalen

SEO & Content Expert

Taylor Wengenroth

Content Creator

Taylor Wengenroth

Social Media & Content Consultant

Veronika Mihaylova

Graphic Designer

Veronika Mihaylova

Design & Content Consultant

Our Portfolio

Bespoke Bifolds

BRIEF:

Bespoke Bifolds and Glazing Systems is a UK based independently owned and operated business specialising in the distribution and installation of folding bifold windows doors and roofs. This startup business required branding and a new website.

HOW WE HELPED?

Marketing Mavens met with and understood the objectives of Bespoke Bifolds. After the branding exercise we created a logo that was to mimic Rolls Royce as they offer a service just like the large manufacturer – ‘Rolls Royce Service’

The website needed to look good but also had to convert. We used imagery as well as showing the products in action. We added multiple call to actions (CTA) as well as an Instant Quote CTA to increases website leads.

RESULTS:

  • From startup to now, the business achieved over 1 million turnover in less than 2 years
  • Over 12,000 visits to the website in 2019
  • Page 1 on Google for target keywords

View the website here – https://bespokebifolds.com

Paralloy – rebrand

HOW WE HELPED?

We studied the history of the company and the various rebranding iterations to determine what would work best. We explored many possible options in the process to find the right design solution.

Once designed, we used this, along with the new brand guidelines, to develop print and digital materials that accompany their new website.

RESULTS:

Over a 3-month period we achieved the following:

  • Created a new logo for two related brands.
  • Created sales enablement tools
  • Designed datasheets and other print materials.
  • Branded presentation slides.
  • Created a marketing plan for further marketing activities in the future.
  • Created markting guides that will supplement marketing automation efforts

See appendix and view the website here – https://www.paralloy.co.uk/

BRIEF:

Paralloy Ltd is a leading international manufacturer of high-precision alloy components. The components are designed to operate in the most demanding of conditions.

As part of a move away from the Doncasters Group, Paralloy and FVC needed a rebrand and focus to increase business enquiries. They required a new brand, logo, and print materials to accompany plans for a redesigned website

Betasoft solutions – new website and marketing

BRIEF:

Betasoft Solutions is an industry leader in the field of print management and data capture solutions. Recently they launched their SharePortal Suite, which provides functional modules that aid businesses with digital transformation.

They needed an extensive marketing plan and website to accommodate this exciting new launch, with clear definable goals that could help them bring their new products to market.

HOW WE HELPED?

Marketing Mavens enacted the action points that we identified in the marketing plan. We firstly focused on the website  adding the new SharePortal pages in a consistent layout, along with the development of a user-friendly website experience.

We also created high-value downloadable content to increase micro-conversions and put together infographics in line with the new brand.

As well as creating marketing automation campaigns within SharpSpring. Additionally, we were assisting with the managing of social channels and writing SEO-optimised blogs.

RESULTS:

In the first 3 months, we achieved the following:

  • 64% increase in total traffic.
  • Nearly 50% of total traffic now comes from organic traffic.
  • Google Rankings for focus keywords increased 312%.
  • Ranked pages on Google increased 214%.
  • Total Visibility score on Google increased from 6.2% to 26.9%.
  • 31 conversions in 3 months

See appendix and view the website here – https://www.betasoft.co.uk

What Our Clients Say