Social Media Marketing
We can help you find your social voice, create an effective social strategy, identify the specific tools you need and open new routes to market for your business.
Social media is a huge opportunity for business. But it’s not optional, it’s simply unavoidable.
Your customers are using it. And your competitors are using it. If you’re not using it, then they’re having a conversation that you’re not part of. That’s never good.
So what is social media and why do you need it? We like to say it’s just a set of online tools that allow you to engage with a wider audience – unlike simply hosting a website – and communicate with them.
Twitter, Facebook, LinkedIn and Google+ are all tools to facilitate conversation and knowledge sharing, just the same as PR, marketing, advertising, websites or newsletters. In essence they are all extra, alternative routes to your market.
Social communications give your business a far wider reach than ever before, it allows you to drive traffic to your website – your shop window – more effectively than ever before. And it’s more cost-effective: the tools are free, it’s just time resource required.
Social Media Strategy
Social media enhances what you do well, but it also highlights what you do badly, to a much wider audience of people.
You need to make sure you get the basics right first; you need a comprehensive communications strategy – addressing both online and offline activities – that must be linked to your business goals. Then work out which tools work for you.
You need to find your social voice, and you need to thrash out exactly what you want to say, to whom you want to say it, and what you want them to do as a result of hearing what you said.
And you also need to know what to do if something goes wrong. If someone makes a mistake. You need a decent usage policy, and a crisis management policy, which of course you should have anyway.
For the first time, it’s not about the big companies with the endless marketing budgets who can throw more money at a website than you can make in a year. Social media levels the playing field and allows you to reach just as many potential customers as any of the key players.
What social media is not: It’s not a panacea to fix all your communications and marketing challenges. You can’t just stick social media on top of what you’re doing and hope it fixes it, much like a band aid.