Marketing Plan & Branding

Overcoming Marketing Pain Points with SOSTAC® and F.A.C.E.S

We understand the challenges

At Marketing Mavens, we know the hurdles businesses face in creating impactful marketing strategies and building a strong brand presence. Our expert team, equipped with the SOSTAC® planning model and our unique F.A.C.E.S. Customer Journey Framework, is dedicated to tackling these challenges head-on, ensuring your marketing efforts lead to tangible results.

The Challenges

Lack of Strategic Foundation

Without a strong marketing strategy, your efforts can lack direction and fail to deliver results

Ineffective Awareness

Struggling to get your brand noticed and make your audience take action?

Low Conversion Rates

Attracting visitors is one thing; converting them into loyal customers is the ultimate challenge.

Weak Customer Engagement

Building lasting relationships with your customers requires consistent and meaningful engagement strategies.

SOSTAC® for Strategic Precision

Developing a marketing plan without a clear strategy is like sailing without a compass. That’s why Marketing Mavens uses SOSTAC®—a comprehensive framework for marketing strategy and planning excellence.

Components:

  • Situation Analysis: Where are we now?
  • Objectives: Where do we want to be?
  • Strategy: How do we get there?
  • Tactics: What tools do we use?
  • Action: Implementing the plan
  • Control: Monitoring, measurement, and managing our strategy

This model ensures your marketing strategy is crafted with precision, tailored to meet your unique business goals and market dynamics.

F.A.C.E.S. for an Integrated Customer Journey

Once the strategic foundation is laid, the focus shifts to the customer journey, where our F.A.C.E.S. model comes into play, guiding every interaction towards growth and engagement.

Foundation

Build on a solid campaign launch with a comprehensive marketing plan tailored to your business needs.

Awareness

Increase your brand’s visibility through effective SEO, PPC, and engaging content.

Conversions

Turn interest into action with compelling calls-to-action and continuous optimisation.

Engagement

Create loyal customers with consistent, meaningful interactions and support.

Sales

Drive higher conversions and customer satisfaction with effective sales strategies.

Branding & Identity

Your brand is more than just a logo; it’s your story, your values, and your identity. Whether you’re launching a new brand or refreshing an existing one, Marketing Mavens helps you create a cohesive brand identity that stands out and resonates with your audience. From logo design to comprehensive brand guidelines, we ensure your brand is memorable and impactful.

Creative Execution

From logo creation to the development of business stationery and social media presence, our creative process ensures consistency and impact across all brand touchpoints. With a keen eye on detail and creativity, we deliver solutions that align with your brand vision, making your marketing more effective and engaging.

See the Impact We’ve Made

Don’t just take our word for it. Here’s how we’ve helped businesses like yours overcome their marketing and sales challenges and achieve remarkable results.

Struggling to generate leads and improve visibility

  • 51.23% increase in visits year on year from organic search.
  • Visibility score on Google increased from 3.8% to 87.2%.
  • 156% increase in sales from organic search in the first 6 months.

Low brand awareness and online visibility

  • 45% increase in visitors from organic search.
  • 76% increase in visits overall in 12 months.
  • Ranking page 1 on Google for main keywords.

No marketing resources and needed experienced support

  • Profits increased by £500k.
  • Sustained over 150 leads a year.
  • 2000+ visits consistently every month

Brand new company with no reputation or brand identity

  • Produced leads from day 1 via Google. 
  • 9.39% conversion rate.
  • 69% of leads came from paid search.

What Our Clients Say

We’re proud of the success stories our clients share. Here’s what they have to say about working with Marketing Mavens

Tom Stangoe

Managing Director - TS Europe
“Marketing Mavens doubled our leads without increasing our spend. I would really recommend their services. They have helped us grow our business and they are very helpful!”

Christine Stewart

Marketing Manager at Keenan Recycling
“The team at Marketing Mavens delivered just that—a website refresh that aligned perfectly with our aspirations to grow across the UK. ”

Steven McGuire

Managing Director - The Fresh Fruit and Veg Shop
“I have only recently started working with Marketing Mavens and within a month of going ahead with support I am already seeing sales come through the door due to their support.”

James Edgar

Director - Icon Research
“Marketing Mavens have done an outstanding job – nothing has been too much trouble. I would really recommend their services!”

Paul Burns

Managing Director - Expert Export
“Marketing Mavens take the time to get to know your business and exactly what you can do for your clients. I am delighted and would highly recommend them.”

Alan

Founder - My Executor Box
“Mavens expertise is fantastic. Their expertise is fantastic, and their explanations are jargon-free, making it easy to understand. The regular reviews are a huge help, keeping me informed about my online presence.”

Partners in Success

We’ve partnered with over 100 clients around the world, delivering exceptional results and building lasting relationships. Our clients’ success stories reflect our dedication and expertise.

Marketing Mavens: Your Strategic Partner

Founded with the challenge of tackling strategic marketing and branding as the cornerstone of your journey, Marketing Mavens stands by your side as a trusted partner. By marrying the strategic depth of SOSTAC® with the customer-focused quality of F.A.C.E.S., we offer solutions that not only address immediate pain points but also pave the way for long-term success and growth.
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