Setting up a blog isn’t difficult. Millions of blogs exist with more created each day.
However, some blogs don’t do as well as others do, and some have the kiss of doom on them from the start. What is it that makes some blogs fail? Is it simply bad luck? Nope, luck has nothing to do with it.
The biggest problems with the high rate of blog failure are the sheer number of mistakes that many bloggers make. They don’t know enough about what goes into creating a great blog, and they wonder why they aren’t succeeding.
The following are some of the most common mistakes by bloggers and some advice on what you can do to correct these problems.
What’s Optimising?
Too few people know how to optimise their site. Many don’t even know what SEO is, and they don’t include it in their plan when they are creating the blog or their content.
With so many people with blogs, you need to make sure that your site gets the visibility it deserves. You need to make sure that you have quality keywords and search terms in the content of your site, as well as in your metadata and titles. Do not neglect SEO or the search engines will neglect your site.
Who Needs Backlinks?
You need backlinks if you are going to rank highly in the search engines for competitive terms. Backlinks from other relevant sites give your blog more authority when it comes to ranking, which in turn makes it easier for people to find your site.
The easiest way to gain backlinks today is to earn them through providing great content that your audience will link to and share with their social circle.
No Focus
Another one of the common mistakes that bloggers make is in the area of focus. Their site has no center, no real reason for being. If you do not have a focused site, how can you expect people to find it?
If you jump around from topic to topic and don’t take the time to find a niche, you aren’t going to be able to find and keep visitors. They won’t know what to make of your blog, and you can be sure they won’t come back.
Instead, find a niche topic that interests you and keep most of your content in that area. Personal posts are fine occasionally. In fact, they can be a great way to let your visitors know more about you. Just make sure that you are sticking to your niche as much as possible.
Lackluster Content
You don’t have to be Hemingway to be able to write a blog post. However, you do have to make sure that the content you provide means something to your visitors. Once you have a niche, it will be easier to come up with topics that are interesting and fun for your visitors.
Even though you don’t have to be a great writer, you should spell check your work and make it as professional as possible. If you aren’t much of a writer, you can always hire out the content creation to a freelancer.
Check Your Design
Make sure that you have a good-looking blog that’s easy to navigate. Visitors don’t want to have to spend time trying to figure out your site. They want to get there and find the content that interests them. The navigation should be as simple as possible. If it isn’t, visitors won’t return.
By correcting these common blogger mistakes, you will be able to increase your readership. It’s not as hard as you might think.
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