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Hot Tips From Marketing Mavens

It is Friday and we want to share some useful tools that may help you with your role. Below are some websites to help you with blogging, content, website management and big brother type tool from HubSpot.


How to find free images with Google’s Advanced Image Search?

Naturally, bloggers will go straight to Google and grab one of the first images they find in the search to use on their blog. Snagging copyrighted images can get you into a heap of trouble.

It’s no fun receiving one of these threatening letters from the Legal Department at Getty Images demanding nearly £1000 per image.

Follow these simple steps to find royalty free images using the Google Images advanced search.

Step 1 – Enter a search term in Google Images search.
Step 2 – Click the Gear icon, then select Advanced search.
Step 3 – Scroll down and use the usage rights drop down menu to select free to use or share, even commercially.
Step 4 – Click the Advanced Search button.
The image search results will provide you with a plethora of images to choose from.
Step 5 – Just to be safe, you want to double check that the image is really “free” to use. There are tools, many free, to check usage rights, like the TinEye reverse image search, that can help you locate additional information or creative commons usage.

This step is highly recommended as other webmasters and bloggers could have removed the copyright and metadata from the image and re-uploaded without the owner’s permission

Content marketing

Sidekickbig brother is watching you – Signals is a notification app created by HubSpot that helps you know when and how to engage your leads. It lives in Google Chrome, and connects to many of the other tools that salespeople (emails, LinkedIn, Salesforce) use on a daily basis. Signals show you real-time notifications such has who opened or clicked your emails you have sent.

You know when you are writing a piece of content and you want a fact to back up what you are saying – Factbrowser – gives you facts and stats about technologies, topics, companies, sources, consumers and regions.

Website management

Creating a website or changing email why not use this tool – HTML tutorial –   With the “Try it Yourself” editor you can experiment with HTML, CSS, JavaScript, jQuery, XML, and see the result in your browser.

Ghostery alerts users about the web bugs, ad networks and widgets on visited web pages. Ghostery is your window into the invisible web – tags, web bugs, pixels and beacons that are included on web pages in order to get an idea of your online behaviour. It tracks over 1,400 trackers and gives you a roll-call of the ad networks, behavioural data providers, web publishers, and other companies interested in your activity.

I hope you find these tools useful and helpful in your role. If you want to find out about more tools we use and how we can help get in touch.