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TikTok Marketing: How to Optimise TikTok for Business

In the previous blog, we talked about the relevance of TikTok for business today and how you can make your brand noticeable through TikTok.

Using TikTok for business is an effective means of reaching your intended audience. TikTok is, without a shadow of a doubt and, as statistics indicate, a social networking platform for future generations. Here, we analyse TikTok for business in more detail, shedding light on its analytics feature and the benefits it brings to brands online. You can use TikTok as a platform to promote your brand and measure it through TikTok analytics.

What is meant by “TikTok analytics”?

The analytics for TikTok is divided into four categories: Overview, Content, Followers, and LIVE. You can gauge your engagement with the platform by looking at the stats displayed for each category. Moreover, having a TikTok is necessary to view TikTok analytics.

  1. TikTok Overview metrics

The Overview section of your TikTok statistics provides you with a high-level perspective of your account’s overall performance in terms of interaction metrics like likes, comments, shares, and followers. The quantity of likes your video has gotten in the time frame you’ve chosen is displayed as “Likes.” Comments are the sum of all feedback received on the video between the dates you provided. TikTok users who follow your account are counted as “followers.”

  1. TikTok Content metrics

Look at the Content page to learn more about your audience engagement numbers. You may see information on your videos’ popularity on TikTok, such as the number of times they’ve been viewed and other relevant data, in the Content tab.

  • The popularity of a video may be gauged by looking at its Total Likes number.
  • You can see how long, on average, people spent watching your video by looking at the box labelled “Average Watch Time” on TikTok.
  • Keep an eye on this indicator to learn how engaging your videos are.
  • The metric “Watched Full Video” indicates the percentage of TikTokers who viewed your video.

Looking at the Traffic Source Type, you can see where your views come from. The number of times your content has been viewed as a result of a user clicking on a recommendation from their “For You” page, your profile, a hashtag, or a sound is a crucial measure to monitor.

Keep an eye on the current trends in your content on TikTok. In the days immediately after uploading a video, pay close attention to how many views and likes it receives. According to TikTok, the “For You” algorithm chooses movies from the last 90 days. However, if people keep watching your video, it will keep being suggested. Therefore, indicators such as the typical viewing duration and the percentage of videos that were viewed in their whole are crucial.

  1. TikTok Follower metrics

The Followers tab on TikTok gives you a look into the community you’ve built with your creations. Demographic information about the audience, such as the percentage of males and females and the most popular regions, is available in this section. The top territories metric is worth investigating for geographically specific content or advertising.

When your TikTok fans are most likely to be online can also be found under this metric. You may use this data to determine the best time to upload your content to maximise exposure. Insights from the followers, such as what other videos or audio they’ve interacted with or listened to, can also be gathered. As a result, you’ll be able to see what kinds of posts get the most likes and comments, which may serve as a source of ideas for future posts.

  1. TikTok LIVE metrics

If you have LIVE access to TikTok, here is the section of the app where you may examine your analytics for the past seven or twenty-eight days. Here you can see how many views your videos have received, how many new users have followed you, how long it has been since you last gifted, and how many Diamonds you have earned.

Benefits Of TikTok for Business

  1. Increased recognition of the brand

Over 78.7 million people were using TikTok in 2021. With this number expected to rise by 8% annually, it is apparent that a presence on the app gives abundant opportunities for expanding brand identification and the capacity to communicate with a big audience.

TikTok’s approach to content sharing is fun, “casual,” and intimate, setting it apart from other platforms. Suppose you want your video to do well on the app and attract a large audience. Consider taking a comedic approach or providing exclusive behind-the-scenes footage to fit in with the platform’s established style.

  1. Raises Brand Recognition

Using TikTok for business provides the potential for increasing brand visibility to its users. Hashtags are a crucial tool for increasing platform-wide brand recognition since they enable content producers to ride the wave of trending topics and receive massive exposure for their work. TikTok is a video-sharing app that allows users to search for content based on hashtags and popular themes like Twitter and other social media sites. That’s why it’s essential to keep an eye on what’s trending so you can adjust your content accordingly to maximise your views.

  1. User-Generated-Content available for marketing 

TikTok has a wealth of options for making original material, but you don’t even have to do that to reach a broad audience. Instead, you can take advantage of user-generated content. Nike has executed this strategy quite effectively. They rely on fan-generated material rather than making any public posts themselves.

You can have a look at the Nike’s marketing approach by searching the hashtag “#Nike” on TikTok. There will be millions of posts using this hashtag from people. Viewers may see movies and GIFs of people dancing, drawing, and having fun with their Nike sneakers. As a result, Nike receives a great deal of unearned publicity at no cost to themselves. It is imperative that you promote user-generated content wherever possible. Get people talking about your brand, and use it to your advantage. Be sure to incorporate this into your TikTok marketing strategy.

Learn more here.

Piece of Advice

When it comes to TikTok analytics, one piece of advice is to concentrate on more than just one. Evaluate your storytelling skills by taking a comprehensive look at your statistics. You can obtain a comprehensive snapshot of your social media performance by combining the data from Twitter, LinkedIn, Facebook, and any other social media platforms you use, with the data from TikTok that you bring into a dashboard. Furthermore, Experiment! Don’t procrastinate any longer; the time to act is now! It’s no secret that the marketing industry has been blown away by the revolutionary growth of online video. Take advantage of reaching larger audiences and having fun making and sharing content through TikTok. It is both an excellent team-building exercise and fun at the same time. Have a look at the following reels made by the Mavens Team.