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5 Benefits of Marketing Automation Software


Automation software can provide digital marketers with a competitive advantage over their competition. Using the software can save time, money and effort that can be put to more effective use elsewhere. The benefits of automation are varied and far-ranging but these five aspects are some of the most noticeable and influential for digital marketers.


1. Efficiency

Increased efficiency should be one of the main objectives of any business. If you can increase your output while decreasing your input, your entire operation will be more profitable and effective. Marketing automation software can reduce the manpower and time needed to complete relatively simple tasks. Repetitive, yet essential, actions can be assigned to the software so that the creativity of individuals can be better harnessed elsewhere in your operation.


Consistency is an important trait of many marketing tasks that can be hard to maintain without the correct software. By automating marketing emails or informative social media posts, you can adhere to a strict timetable upon which your audience can rely.


2. Profitability

With increased efficiency comes greater profitability. The money you’ll save from automating appropriate tasks will widen your profit margins and improve the financial health of your organisation. You can then redirect the funds you save to other areas of your business in an effort to further increase efficiency and output.


The greater control afforded to users of automation software means that your marketing campaigns can be more intricately planned and implemented to encourage a greater return on investment. Conversion and click-through rates are easier to monitor and any issues are generally simpler to fix in order to improve your profitability.


3. Analysis

Automation software has the added bonus of being able to collect a wealth of information regarding your marketing efforts, which can then be easily organised and assessed. The data amassed by the software is devoid of subjectivity and so facilitates an easy and objective decision-making process that can be difficult to ascertain through traditional data gathering methods.


Automation software allows you to simply gauge the effects of your efforts. The data collected provides instant feedback from which you can judge the efficacy of your marketing techniques. Having a more in-depth knowledge of the results of your marketing campaign provides a significant advantage over your competitors.


4. Management

Once you have a substantial overview of the impact of your marketing methods, automation software allows you to easily manage your response. Any alterations you make can be rolled out simultaneously to any area of your business. The most successful marketing campaigns span many different mediums and channels of communication, so having the ability to control your efforts from a single outlet is hugely advantageous.


Through the use of automation software, you can increase the reach of your marketing campaigns and compete on a larger scale than may have previously been possible. Automation is levelling the marketing playing field between large and small companies that compete in similar industries.


5. Targeting

Targeting the correct demographic for your brand is a key component of any successful marketing campaign. With automation software, you can tailor your approach to multiple markets. After designing an efficient and on-brand campaign, you can use the feedback you receive from the software to simply and efficiently adapt it to each respective demographic.


The changes you make can help target individuals or groups that may benefit from a more personalised approach without the need to alter the specifics of your larger campaign. By treating each demographic individually, you can create a harmonious and on-brand campaign that stretches across industries and between communities.


In the right hands, automation software can be hugely beneficial. It takes some time and effort to learn how to make the most out of the opportunity it provides but if wielded effectively it can improve the marketing efforts of any enterprise.


Book a demo of SharpSpring or HubSpot marketing automation software.