We all know Google is the most used search engine in the world today. For many companies having a presence on Google is a sure way to widen their client network and bag more sales. A page one ranking on Google guarantees a company more visitor clicks and subsequently more traffic on its website.
Over the years, individuals and companies have relied on link building either by buying or building them manually to make their way to the top pages of the search engine. However, if you buy links now you risk having your site penalised by Google and if you are building them manually this can take a lot of time and effort and can be tasking. Luckily today it is possible to get on page 1 of Google without links. The trick is on keyword usage and quality content. Here are a few tips on how to get on page 1 of Google without links:
Start by researching to get on page 1 of Google
Research is necessary to get the keyword right. In most instances keyword campaigns fail because they are done in a hurry. On the flipside well-researched, keywords can work magic in getting one right at the top. In a nutshell, look for keywords which are not just getting traffic to the website but those which are getting relevant traffic to it.
This involves understanding the industry in which the keyword falls. It involves understanding what competitors are doing, what products they are involved in and what keywords they are using. This stage too requires wide spread research. You can use tools such as SEM rush or SpyFu to check competitor keywords for free or do it manually by checking by ‘Googling’ their page titles.
Get a good keyword tool
Good keyword tools make suggestions for alternatives to phrases and words being searched. There are free keyword tools such as Google’s Ad words, but the secret lies in looking for those with a lesser amount of competition such as Jaaxy and Wordtracker.
Google instant is a plus
Google instant suggests potential searches once something is typed into the search bar. If one prefers the usage of long keywords, Google instant will come in handy as it offers a good insight into other search option. If the keywords used are on the potential searches presented by Google instant then the site using them is at a higher chance of being at the top of the search results
Spend time on competitor research
To be big on the internet, it’s always important to monitor competitor activities. By monitoring these activities, one can learn new ideas on which keywords are working best. The first thing is identifying a keyword that is often used by users you think of as competitors, for example, best holiday places. Having identified this keyword search for it with speech quotes for example “best holiday places” and observe the results. The result will indicate the number of competitors using the keyword. Knowing what competitors are optimising for enables a shrewder keyword choice.
Avoid over optimisation
Over optimisation is the cannibalisation of keywords which creates competition between your website. In a nutshell, Google only shows 1 result from your site for any given query (unless it thinks you are REALLY relevant). That means you want the page that shows up to be the one with the greatest relevance and conversion potential. It is often said that filling keywords on every page of your site is helpful, which is NOT TRUE. In such instances Google isn’t aware of the exact page to return to based on a search; it chooses between several pages and sometimes it might not return to the best page. This reduces click through rates and is bad for business.
Keyword on-page placement
Title tags are important aspects of search engine optimisation as they tell Google what a website is about. To get to the page one of Google, you need correct title tags which are unique and set up accurately. Title tags are supposed to be less than 70 characters; it is worth noting that longer texts will be unseen hence irrelevant. Secondly, title tags should have the primary search keyword, secondary keyword and the name of the webpage or the company.
Place your keyword in the URL and place it at the start. For example, if I wanted to rank for search engine optimisation I would have the url www.marketingmavens.co.uk/search-engine-optimisation
It is also important to include your keyword in heading tags as well as in the body of the content. Also, heading tags help break up the text. You don’t want to stuff your page with keywords so include your keyword in the body of the text between 3 and 6 times.
Images are what makes people return to a webpage. Images make it easier for web visitors to relate to a webpage and return more often. For the correct image optimisation ensures that the photographs are well named, utilising Image Alt attributes to describe the image using the right keywords. It is important to include your keyword in the alt tab.
Pay attention to detail
Google loves fresh content, this is an important aspect to understand so as to make to page one. Keyword campaigns work, but they shouldn’t force one to change his/her entire website. Large instant changes can be costly in the short term and may need some time to materialise. On the contrary working on one section of the website after another is more beneficial.
Take time on the analytics
After working on each section of the website trying out different changes always being keen on the analytics and seeing if the small changes made are working perfectly. Furthermore, always allow time for the changes to make a difference as constant web changes will do little in getting on page one of Google. In a nutshell, analytics do not only focus on the visitor numbers they also include scrutinising the keywords used, entrance and exits to the website so as to get a good picture of visitor behaviour on your website. A good analytic procedure is probably the most important step towards getting on page one of Google’s search results.
Beware of the trends
We live in a world easily swayed by trends. In most instances web browsers are influenced by TV commercials while on the internet. Always be keen on the industry trends and media programs so as to include relevant content to the website.
Watch the market
Some industries such as information technology tend to evolve fast and gradually new focus keywords replace the older keywords. In other words, we tend to focus on the latest technologies and trends. To make it to Google’s page one has to constantly evolve his/her keywords keeping in mind the market trends.
Getting on Google’s page one is not an overnight’s endeavour, it requires patience. Given the financial and efficiency implications of link usage using keywords doubles up as an economical and efficient way to make it to the top. The above tips should provide a foundation on how to get on page 1 of google without links.
See you on page 1.
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