You want to create better videos but you’re terrified of creating videos because of any of these reasons. Stage fright. Can’t relax while recording Video not being good enough. People not liking the video or leaving bad comments. Don’t have fancy equipment. It costs a
Whether you graduated with an English degree or if you are a seasoned marketing professional who hasn’t written for a long time, there might come a time in your career where you’ll have to write something for the web. It could be website copy, a
Using long-tail keywords in your URLs, content, page titles and met descriptions is a practice that the majority of content marketers are promoting. The most competitive searches are broad searches for example marketing. A long-tail keyword will allow you to have more focused searches such
Automation software can provide digital marketers with a competitive advantage over their competition. Using the software can save time, money and effort that can be put to more effective use elsewhere. The benefits of automation are varied and far-ranging but these five aspects are
Email marketing is a good way to connect with people. Emails can be inspiring for your audience and if done right can be something that people look forward to reading every week/month. Eye-catching The subject line is an important part of the email as a lot
Every blog that you publish gives you more opportunities to use SEO keywords in your content. SEO blogs keep your website fresh and up to date as well as keeping people on your website for longer. Publishing blog posts that use a variation of on-page
If you use Netflix or Amazon, you’ve seen how easily personalised user experiences make it for users to take advantage of a service. The movie recommendations on Netflix and the product recommendations on Amazon are based on algorithms that specialise in personalising the user experience
Online entrepreneurs are faced with all kinds of challenges as they try to grow their business. Even when you do achieve some success, you then need to consider how to expand your enterprise and scale-up effectively. One of the keys to running a slick operation
90% of marketers consider social media to be the most important communication channel in their overall marketing strategy. A lot of brands use social media to promote products and services. However, if you’re on social media one of your biggest goals should be to increase
The Impact of Brexit on your Marketing Brexit will have an enormous impact on UK businesses, which has sparked some panic over what will happen to the UK’s exports, imports, and growth. The Confederation of British Industry (CBI), recently released an in-depth report, which expressed
