CASE STUDY:

Keenan Recycling’s SEO and Website Transformation

Keenan Recycling is the UK’s largest food waste collection company, operating from 18 depots across the UK.

The Challenge

Company Background

Keenan Recycling, a leading waste management company, wanted to revamp its website to generate more leads and improve its online presence. It required a marketing partner who could offer comprehensive support and bring a fresh perspective to its digital marketing strategy.

The Problem

Keenan Recycling’s existing website was not effectively generating leads and their online presence was not reflecting the company’s market leadership. They needed a website overhaul and ongoing SEO support to grow their presence nationally and elevate their brand profile. Being a one-person marketing team, they also needed a service that could seamlessly integrate with their existing operations.

The Strategy

Solutions Provided by Marketing Mavens

Website Revamp: Marketing Mavens initiated a complete refresh of Keenan Recycling’s website, focusing on user experience, lead generation capabilities, and brand representation.

Ongoing SEO Support: Implemented a robust SEO strategy to improve organic search rankings and visibility. This included keyword optimisation, content creation, and technical SEO adjustments.

Extension of the Marketing Team: Recognising the limited resources of Keenan Recycling’s marketing department, Marketing Mavens functioned as an extension of their team, taking full control of the website management and allowing them to focus on other marketing aspects.

Transparent Communication and Reporting: Provided monthly video reports detailing progress, results, and actionable insights. This transparent communication helped build trust and facilitated easy monitoring of the project’s success.

Dedicated Account Management: Assigned Abdul Mian as the dedicated point of contact, ensuring quick resolution of issues and efficient communication.

The Results

The collaboration between Keenan Recycling and Marketing Mavens yielded impressive results:

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New leads monthly

Lead Generation: Post-revamp, Keenan Recycling’s website saw a significant increase in lead generation, which directly impacted its sales pipeline.

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Ranked website

Increased Online Visibility: The ongoing SEO efforts led to a notable improvement in their national online presence and brand profile and their website ranked number one in the UK for several key industry keywords.

Enhanced Operational Efficiency: With Marketing Mavens handling the website and SEO, Keenan Recycling’s marketing team could focus on other crucial aspects of its marketing strategy.

Satisfaction and Recommendation: Keenan Recycling expressed high satisfaction with the services and results. They noted the key factors of smooth communication, quick problem resolution, and the unique benefit of monthly video reports. They stated they would recommend Marketing Mavens, highlighting the positive working experience and effective outcomes.

The Evidence

During this collaboration, 66% of website traffic came from marketing campaigns.

Testimonial from Christine Stewart, Marketing Manager at Keenan Recycling

“As the Marketing Manager at Keenan Recycling, a leader in food waste recycling with a strong focus on achieving Net Zero by 2024, I’ve had the privilege of collaborating with Marketing Mavens on our website revamp and SEO strategy. Our partnership has been nothing short of transformational.

Initially drawn to Marketing Mavens through a speculative email, their personable and knowledgeable approach truly won us over. They understood our need for a website that not only looked good but also functioned as a lead-generating tool. The team at Marketing Mavens delivered just that—a website refresh that aligned perfectly with our aspirations to grow across the UK.

What differentiates Marketing Mavens is their ability to make you feel like they are an extension of your team. As a marketing department, having their support allowed me to focus on other critical aspects of our strategy, knowing our digital presence was in expert hands.

The ongoing SEO support from Marketing Mavens has been instrumental in increasing our national presence and elevating our brand profile. They’ve been flexible, responsive, and incredibly efficient, particularly Abdul Mian, an excellent point of contact.

The monthly feedback video reports are a standout feature. They provide clear, concise insights into the results and progress of our campaigns, making it easy to track our journey towards enhanced online visibility.

I wholeheartedly recommend Marketing Mavens. Their professionalism, expertise, and the results they’ve delivered are a testament to their dedication to their clients’ success. The smooth process, effective communication, and quick resolution of any issues make them an ideal partner for any business looking to enhance its digital marketing efforts.”