Their content strategy revolves around providing simple and straightforward financial information that anyone could understand. Marketing Mavens were recruited to produce blogs and create SEO-optimised website content. The emphasis was on translating technical and legislative content into understandable bite-size blogs that could then be shared on social media. We wrote high-value blogs aimed at helping SME’s understand accounting problems, and designed guides to push micro-conversions. In order to increase conversions over a short-term period, we created and managed Paid Search Campaigns. We also addressed common User Experience issues which were identified in our website audit, like page speed, design inconsistencies, and page layout. Overview & Brief
Defacto FD is a Glasgow based accountancy firm who work with companies, big and small, across the UK.
How we helped
We implemented SEO changes across all website services to improve rankings.
Results
Over a 9-month period we achieved the following:
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