The Future of Search Engine Optimisation in Glasgow: How AI Search Is Changing Local SEO
Search engine optimisation (SEO) has become one of the most effective ways to grow visibility online. As competition increases, local companies must […]
The Benefits of Working with a Google Partner Agency
Achieving success in digital marketing requires strategic partnerships. One such partnership is with a Google Partner agency. Having the right partner can […]
How social media changes could shape marketing
It has been an interesting week in the world of social media. Former US President Donald Trump has announced his own social […]
Social media outage reminds us how businesses are so reliant on it
On Monday it was a strange day for social media users globally. At approximately 4 pm, Facebook statuses stopped, messages between friends […]
What you need to know about marketing to Generation Z
Gen Z marks the generation born between 1997 and 2012 and are between the ages of 6 and 24. Globally they are […]
Happy 7th Birthday Mavens
Happy 7th Birthday Marketing Mavens Wow! 7 years already, I cannot believe it. It is true; time flies when you are having […]
How to Boost Motivation When You Work From Home
How to Boost Motivation When You Work From Home This is not our usual type of content but our motto is GROW […]
What Has Fishing and Lead Generation Got In Common?
I have never been good at fishing and the times I tried to fish I never had much success. The one fish […]
10 Psychological Copywriting Techniques to Increase Website Conversions
There’s one element that underpins every successful marketing strategy: good copywriting. Put simply, strong copy is one of the most essential elements […]
3 Traits of Effective Content That Will Drive Sales in 2020
As you turn the page to a new year, it’s time to look back at your 2019 content and discover what worked. […]
How Videos Can Improve Your Email Marketing
87% of marketers rely on video. Adding video to your emails can improve open and click-through rates. Read below to find out […]
Halloween Marketing for Small Businesses – 5 Wicked Ways to Get in the Spirit
Halloween is an excellent opportunity for small business owners to connect with their local community. Not only do parents feel safer taking […]
8 Types of Sales Funnels You Can Integrate into Your Business Today
Sales funnels are integral to the success of your business. Even if you haven’t designed a funnel in its entirety, your customers […]
A Guide to setting up e-commerce tracking in Google Analytics with WooCommerce.
E-commerce tracking is one of the best tools a business can use to get to know their site and customer. What products […]
12 Random Facts About Marketing Mavens
I was recently challenged by Venti Comms to do a blog on 12 Random Facts about Marketing Mavens. Well as I am […]
7 Helpful Tips To Create Better Videos
You want to create better videos but you’re terrified of creating videos because of any of these reasons. Stage fright. Can’t relax […]
Writing Tips for People Who Don’t Write
Whether you graduated with an English degree or if you are a seasoned marketing professional who hasn’t written for a long time, […]
What Are Long-Tail Keywords?
Using long-tail keywords in your URLs, content, page titles and met descriptions is a practice that the majority of content marketers are […]
5 Benefits of Marketing Automation Software
Automation software can provide digital marketers with a competitive advantage over their competition. Using the software can save time, money and […]
How to create engaging emails
Email marketing is a good way to connect with people. Emails can be inspiring for your audience and if done right can be […]
What are SEO Blogs & Why Are They Important?
Every blog that you publish gives you more opportunities to use SEO keywords in your content. SEO blogs keep your website fresh […]
7 Simple Marketing Personalisation Ideas You Can Implement Right Away
If you use Netflix or Amazon, you’ve seen how easily personalised user experiences make it for users to take advantage of a […]
7 Free Marketing Tools to Make Your Life Easier
Online entrepreneurs are faced with all kinds of challenges as they try to grow their business. Even when you do achieve some […]
How Does Brexit Impact Your Marketing?
The Impact of Brexit on your Marketing Brexit will have an enormous impact on UK businesses, which has sparked some panic over […]
Seasonal Marketing Fluctuations & How to Deal with Them
Dealing With Seasonal Marketing Fluctuations A marketing campaign never runs independently from its environment. Seasonal fluctuations are common and can be a […]
5 Types of Blog Content to Improve SEO and Get More Visits
When it comes to increasing traffic, SEO is your best friend. Whether you need new customers for your business or you are […]
Top Tools for Creating Content
Content Marketing Process Content marketing has become an essential component in how companies carry out their marketing strategy especially in the current […]
4 SEO Tips To Crack Google’s Algorithm
Google has released another core update and the SEO community are noticing significant changes in rankings. Google’s John Mueller said there is […]
6 Tactics to Qualify & Convert Your Leads
6 Tactics to Qualify & Convert Your Leads Qualifying sales leads is a crucial part of any marketing strategy. Bringing people in […]
How Animation Improves Your Website User Experience
Interactive graphics and moving images have always been captivating to audiences. Previously, animations were primarily used for entertainment but these days, it […]
4 Things You Didn’t Know About SEO
The search engine market is always transforming but effective SEO is always the most effective way to continuously drive traffic. SEO works […]
7 Tips To Increase Your Website Conversion Rate
How to increase your website conversion rate in 2019 Whether you are a software provider, a design agency or a manufacturing company, […]
5 Content Strategies To Beat Your Competitors
5 Unique Content Strategies To Beat Your Competitors A solid content strategy can make a huge difference to your business success. However, […]
5 Video Marketing Tips
Have you considered using video to promote your business? Perhaps the cost of making videos concerns you or you imagine you don’t […]
How to write good technical content
Writing Good Technical Content Are you a tech, manufacturing or software company that struggles with writing good content? Don’t worry because you’re […]
Get More Conversions with These 5 Simple Tricks
Get More Conversions with These Simple Tricks Every website business dreams of constant traffic – particularly the type of traffic that rushes […]
4 Animation Techniques To Use In Your Marketing
4 Animation Techniques you can include in your Digital Marketing Strategy Digital Marketing is continuously evolving and with that, there are constant […]
7 Football Tips That Save You Money on Google Ads
7 Football Tips That Save You Money on Google Ads It’s all kicking off these days with the Champions League, Europa League, […]
How to Market Without Selling
How to Market Without Selling Marketing to your audience without bombarding them with sales gibberish When was the last time you bought […]
Best and Easiest Ways to Add Captions to Video
You may have noticed I have been creating videos. Every week we do our Maven Monday video to share marketing our marketing […]
5 Quick Tips to Increase Your SEO rankings
SEO is something you continually need to update to succeed at it. It has to be a consistent part of your marketing […]
How to improve your Website User Experience
User Experience User experience is one of the main factors that drive your website’s success or failure. It is said that almost […]
A Guide to Local SEO
Search Engine Optimisation should always begin at the local level. It is much easier to rank for long tail (4 words or […]
Top 4 Ways to Boost Customer Retention
How to boost customer retention We’ve all heard it before: it’s much more expensive to acquire a customer than to retain […]
Best Marketing Strategies For Different Generations
Generational Marketing: Understanding Different Age Groups and Their Preferences Recently, I made a joke in work about the popular TV show […]
What is the purpose of your E-commerce or B2B website?
There are 1.8 million websites on the internet that range from news and entertainment to selling software. In this blog, I will […]
Top 5 Free Online Design Tools
Free Design Tools 2019 Everyone knows that design is an important aspect of marketing. Marketers tend to spend a fortune on […]
Does a Black Friday Sale Devalue Your Brand?
It’s that time of year again. Enormous sales banners are hastily plastered all over the high street shopfronts, promotional emails flood your […]
How Marketing Automation Can Increase Revenue
Marketing Automation No matter what the nature of your business, the marketing department is the key to your success. It does not […]
How Google Analytics Can Improve Your Content Marketing Strategy
Google Analytics is one of the most valuable tools for businesses and blogs. It monitors how people find your site on Google […]
How Not What To Write Like
Writing meaningful content If you’re writing content as a business or a brand, you’ll soon discover that you don’t write content just […]
Where are you working?
Where are you working from right now: • Home? • Coffee shop? • Train? • Hotel? • Shared office? There’s been a […]
How Long Does It Take To Rank In Google?
Once you design a website or are hired as an SEO expert this is the first question on clients lips. For businesses […]
How Your Customers Read on the Web
They don’t. People rarely read web pages word by word; instead, they scan the page, picking out individual words and sentences. In […]
Digital Marketing in 2017
This year has seen some big shifts in marketing trends. We saw many businesses go digital while traditional marketing remained stagnant. What […]
How To Get on Page 1 of Google Without Link Building
We all know Google is the most used search engine in the world today. For many companies having a presence on Google […]
Managing Your Day Better By Chunking Tasks
Over the last several years, we have learned how our brains are programmed for productive performance. With the advent of the Internet […]
Do you know your Google Panda from Penguin and Hummingbird from Pigeon?
The great thing about the Google updates is that people enjoy guessing what they mean and how to manipulate them and part […]
How To Be Remarkable In Marketing
In 2003, Seth Godin talked about the TV industry complex where companies spent millions on advertising. He said that this type of […]
How To Beat Your Competition With Digital Marketing
If you are like me, you would have been taught marketing, now called traditional marketing, (i.e. advertising/sales promotion/PR). It historically placed a […]
Does Content Marketing / Blogging Actually Generate Leads?
I was thinking this week, how does blogging actually generate leads? For instance, are the leads that come from blogs not just […]
Which Is Better – Quality Leads or Quantity of Leads?
Often I hear from clients or sales teams the question of which is better; lower better quality leads or quantity of […]
Important Rules For Guest Blogging
Following on from our recent post: Guest Posting – the Good, the Bad and Ugly related to the recent comments from Matt […]
Guest Posting – The Good, The Bad and The Ugly
There are many articles on the internet talking about the imminent new algorithm update that will target guest blogging and in […]
Video Marketing: You Should Have Planned It First
If you are starting to consider video marketing, you may have read things like, “up to 50% of marketers will increase their […]
What Is A Persona?
If you are having a tough time coming up with the right copy for the headlines, content for the rest of the […]
How Small Local Businesses Get Found Online
For most dentists, hairdressers, accountants or estate agents, the rise of the internet has given them an easy means in which […]
Shopping Has Changed… Has Your Online Marketing?
Buyers shop and learn in a whole new way compared to the past, so marketers need to adapt or risk extinction. People […]
14 Things We Hate About Websites
Pop-up Ads Everyone hates pop ups, it is disruptive marketing. The purpose a visitor is on your site is to find out […]
Is Website Redesign For You?
Almost every business has been through a website redesign in their lifetime. Whether it’s for increasing leads, launching new products, going mobile or just […]
Cool Plugins For WordPress You Must Have
The main reason I love WordPress besides being a great content management system, is the mass of cool plugins that are […]
Hot Tips From Marketing Mavens
It is Friday and we want to share some useful tools that may help you with your role. Below are some websites […]
Interruptive Marketing Versus Inbound Marketing
So, you are a business owner and you need sales. It doesn’t matter what you are selling; widgets, haircuts, software or websites […]
What To Do After You Write A Blog Post?
You have just finished writing a remarkable blog. But what should you do you after you write a blog post? In reality […]
7 Quick On-Page SEO Tips
Earlier this week I was out having coffee and ended up in one of those ‘what do you do?’ conversations, which soon […]
5 Steps – How To Convert Leads Into Customers
Sometimes your leads just aren’t ready to buy – yet! The challenge for businesses engaged in marketing, then, is how to stay […]
How To Generate Leads Online?
Many websites on the internet do not generate leads and also don’t know how to generate leads online. In the late 90s […]
Best Inbound Marketing Software
Traditional marketing is becoming less effective because it interrupts people as wells as not being as cost effective. CEOs demand return on […]
5 Ways To Gain Customers Trust With Content
Do you Know How To Build Compelling Selling Proposition? We do…. Fear. Many of us have, at one time or another, […]
Dead Or Alive? The Cold Call Is Unwanted
A guaranteed way of igniting debate on any marketing topic is to claim that some of the principles and practices that underpin […]
5 Common Mistakes By Bloggers
Setting up a blog isn’t difficult. Millions of blogs exist with more created each day. However, some blogs don’t do as well […]
15 Top WordPress Plugins You Need
The main reason I love WordPress so much, other than as a content management system, is the mass of plugins that are […]
10 Blogs Leading The Way In 2014
Everyone needs a little bit of inspiration from time to time. When you look at the following list of the top 10 […]
